In order to raise their profile in comparison with other cherry cultivation areas in Italy, South Tyrolean cherry growers are striving to provide the market with especially high-quality fruits. This can be achieved only by means of modern cultivation systems and very high-quality varieties. The particular topographical and climatic conditions prevailing in South Tyrol allow growers to naturally delay ripening of the fruit. In this way, South Tyrol is able to market its fruits later and thus “evade” competitors from the early-growing Italian cultivation areas in Apulia, Campania, Veneto, and Emilia Romagna. In doing this, a special cultivation and marketing strategy is pursued: The choice of varieties is limited to Kordia and Regina, and cultivation is distributed over tiered levels at different altitudes up to 1,300 meters above sea-level. This results in a six-week harvesting window, and the product can be offered in a consistently excellent quality.
Problems in cultivating the varieties of Kordia and Regina
Despite the high quality standards of both varieties, certain weaknesses must still be reckoned with during cultivation: The pronounced sensitivity to late frost of Kordia and the early fall of the fruit of Regina can lead to considerable decreases in yield and thus impact profitability. The choice of pollinators is also not unproblematic; this is because the recommended pollinators (e.g., Carmen, Schneiders, and Durone 3) display only very modest quality characteristics.
Evaluating varieties at the Fragsburg site
To highlight ways in which these special quality requirements can be met, in 2016, Laimburg Research Centre established a selection of cherry varieties at the Fragsburg site (700 meters above sea-level). Today, this variety collection encompasses almost 70 different accessions and varieties of national and international origin. The varieties are evaluated with respect to parameters such as time-to-harvest (number of years before full harvesting is possible), growth characteristics (habitus), and fruit characteristics (fruit size, shape, length of stem, firmness, taste). Furthermore, for some varieties, the tendency to redden, to age (premature aging of the shoots), and their susceptibility to late frost is evaluated.